Known as the "Hawaii of China", the popular resort island of Hainan has drawn attention for creating a new model for farming villages. Boxue, a village with 300 residents, succeeded in branding its main crop of lychees in 2014 and doubled local incomes. Some farmers even earn more than the average Shanghai business worker! Chen Tongkui, aged 36, led the change. He was the first in the village to graduate university. After quitting his job as a newspaper journalist to return to his hometown, Chen set up an online retail system to sell lychees and financed agricultural events through crowdfunding. Explore how one man is leading local residents to reshape and revitalize the village with his new ideas.