Most investing is aimed at generating as much profit as possible. But that’s slowly changing. Some people are now working on a new definition of wealth. The idea: earn money and put it to good use. But how? The Kenyan company BURN is developing a resource-friendly oven for the country’s rural populace. Large areas of forest are often cut down to meet the huge demand for firewood. The new oven aims to change that. The company needs capital if it is to expand. This capital is organized by Olga Dickmann, through what’s known as crowdinvesting: instead of putting their money into anonymous funds, investors can choose this model to specifically promote sustainable, environmentally-friendly projects. And those investments don’t necessarily have to be big. Small sums from many backers facilitate larger investments. Funders receive their investment back at a later date with interest.