There’s a growing trend for people to alter their ethnic features – from double eyelid surgery, to chin implants, to skin lightening or darkening. In some cases, patients undergoing such ethnic cosmetic surgery say they are doing so to achieve a more 'western look’. Others say it has nothing to do with trying to look more Caucasian – it’s just about being more beautiful. Insight looks at the growing number of people who are willing to change their racial features in the quest for beauty, what is spurring them to go to such lengths, and what is considered 'beautiful’ today.Subsequent to this recording, Insight discovered Dr Andrew Kim gave Heidi Liow and Glenda Bui an 80% discount to publicise his practice.SBS had no prior knowledge of this agreement.