"Blokes have been just as vain as girls pretty much since the dawn of time." - Jimmy Meet Jan. He’s a 55 year old bloke who drives trains in Melbourne and is in a new relationship with a woman a bit younger than he is. Jan has just had liposuction to sculpt a six-pack into his stomach. And meet Johnny. He says he was about 13 years old when he begged his parents to let him have nose surgery. Now at 39, he has had five nose jobs and two ear operations. Johnny is Lebanese and says he’s never been happy with his 'look’. Jan and Johnny are two of the many Australian men taking grooming to the next level: from body hair waxing to botox and surgery. This week, Insight looks at what's driving men to change their looks and how the notion of male beauty changes over time and across cultures.