Where do you do your shopping? Do you have any choice? Twenty five cents out of every retail dollar that Australians spend will go into the coffers of Woolworths and Wesfarmers. The two retail giants have the largest market share of any retailer across the developed world. Woolworths’ announcement that they are going into the hardware sector has led many to ask when will their dominance stop, while others understand that this is the nature of large business. Independent retailers are worried that they simply can’t compete. While consumer advocates are concerned what that will mean for choice and price. The Government claims that by relaxing competition laws and planning regulations it will be easier for new players to enter our supermarket sector giving consumers more choice. Australian food producers and manufacturers maintain that focusing so much on reducing prices for consumers is just another nail in the coffin for choice as it will force them out of business. Join us as we delve into the shopping basket to find out what choice we really have, and if consumers are the only ones with the power to take on Goliath.