Mad Men, a show about mid-twentieth century American advertising, skillfully employs text, subtext, and symbolic imagery to emotionally sway the audience. In this video, we break down the acclaimed season 1 finale, "The Wheel", to uncover how the show's protagonist, Don Draper, utilizes all the meaning-making tools at his disposal to make a sale, even as the show's creators use those same tools to evoke a response in us.