On this episode of SimplyPodLogical, Cristine and Ben talk about @HoloTaco's four year anniversary and answer audience questions about bad business advice, mood boards, using data in decisions, customer feedback, and hints for our big upcoming anniversary launch. 0:00 - Hey what’s up holo everyone 3:37 - What is the process for releasing collection (boxes)? 6:28 - What’s your returning customer rate? 7:46 - How much does Cristine work on Holo Taco? 9:05 - What bad business advice have you gotten? 16:11 - Is Holo Taco going to do more collaborations? 19:48 - How do you decide what collections have a collection box? 23:17 - Canned Chickpeas 24:13 - What does Cristine create mood board 27:29 - How does Cristine come up with shade names? 30:45 - What collection would Cristine re-release Taylor’s Version? 34:09 - How does Cristine what colours get which formula? 36:23 - How do we use data in our product decisions? 40:02 - What is Cristine’s favourite part of coming up with new collect