An unemployed mom with a resilient personality, a competitive "It Girl" and an injured stuntman compete to get their baked goods on supermarket shelves across the country. After receiving advice from the mentors, the cooks head into the kitchen to revamp their recipes in only 90 minutes. As the tension heats up in the kitchen, one cook discovers that making decisions on the fly isn't as easy as he thought it'd be! After reformatting their recipes, the cooks' dishes are presented to a focus group of professional bakers who must decide which dishes have what it takes to become America's next favorite indulgence.