Kotaku got itself told off by the gaming community for allegedly encouraging piracy. This is because it wrote about Metroid Dread being emulated in 4K, a news story that is news. Meanwhile, Nintendo has made a great case for emulation by offering a premium subscription service that offers access to a selection of easily obtainable ROMs. The value just isn't there. So, let's talk about emulation, Nintendo, and why companies need to better rather than expect us to pretend downloadable alternatives to their own storefronts don't exist.