Square Enix has ripped off the mask to show just how cynical, just how exploitative, just how greedy the game industry is. As it embraces the Metaverse, the Blockchain, and NFTs, it promises a truly horrible future for gaming. This is the culmination of everything the "AAA" industry has been working towards. The turning of digital goods into a mass market where the customer gets literally nothing in return for everything. Where gaming itself becomes a job, where the virtual world is just as corporatized and monetized as the real one. Thank you, Square Enix, for nakedly admitting just how disgusting you are.