Roland will in der Großbäckerei "Weckle" in Stuttgart hoch hinaus - landet aber vorerst in Duisburg, um zwei Jahre lang die dortige Filiale auf Trab zu bringen. Während der Schwabe mit einer anderen Mentalität zurechtkommen muss, entfremdet er sich von der daheim gebliebenen Familie
Roland Reuter, a Swabian executive of bakery chain Weckle, is promoted to Meiderich near Duisburg in the derelict Ruhr as branch manager. His wife Sibil, a teacher, and troublesome teen daughter Lea won't move with him, at least for now. He's promised a board seat if he can save the ailing branch, hence shifts staff, cuts costs and quickly antagonizes the locals except doggishly loyal PA Dietmar Grabowski. When lea 'visits', having fled a Paris class excursion chaperoned by mother and seeking to switch to a hotel school, she dates Cem Yildirim, the idealist Roland fired precipitously to set an example. 'neglected' Sybille has an affair with attractive colleague Alexander Breuer. An incident with the staff mascot pigeon brings Roland on his staff's side and in atypical trouble.
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