Keith Lemon (Leigh Francis) is an aspiring business entrepreneur from Leeds, who is trying to secure investment for his invention, the Securipole (a metal pole put in the driveway to prevent car theft). He travels to London to present the Securipole at an inventor's convention, putting his friend Dougie (Kevin Bishop) in charge of his business while he is away. Keith's girlfriend Rosie (Laura Aikman) advises that he should start the Securipole business slowly and try to sell some poles in Leeds first, but Keith is too eager for the Securipole to be an overnight success and ignores her.
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