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All Seasons

Season 1

  • S01E01 Episode 1

    • October 20, 2022
    • Channel 4

    Six small-scale suppliers pitch their big ideas - from an ambitious sauce-maker to two young hopefuls who think insects are the future of food

  • S01E02 Episode 2

    • October 27, 2022
    • Channel 4

    A half-dozen bakers battle to get their produce stocked by Aldi. There are doughnuts, dessert sushi and Parisian pastries with an Indian twist. But whose bakes will rise to the top?

  • S01E03 Episode 3

    • November 3, 2022
    • Channel 4

    From camel's milk to kombucha, roast dinner kimchi, and protein-packed fava beans, the hunt is on for the next healthy and wholesome product to go on sale at Aldi across the UK

  • S01E04 Episode 4

    • November 10, 2022
    • Channel 4

    It's Fresh & Deli week and the stakes are high with an eclectic bunch of produce - ranging from vegan cheese and chocolate cheese to meat bathed in red wine and fancy samosas

  • S01E05 Episode 5

    • November 17, 2022
    • Channel 4

    It's all about flavour this time, with Norfolk mustard ice cream and chocolate-flavoured pasta just two of six 'Store Cupboard' items competing to make it onto the shelves at Aldi

  • S01E06 Episode 6

    • November 24, 2022
    • Channel 4

    Vying for a place on Aldi's shelves this time is beer filled with Yorkshire pudding, a chocolate/crisps hybrid, and some handmade chocolates that really tug at the heartstrings.

  • S01E07 Aldi at Christmas

    • December 15, 2022
    • Channel 4

    Behind the scenes as Aldi bids to become the nation's number one festive supermarket. But will a collapsing panna cotta and a hitch with the Yorkshire puddings put a dent in their plans?

  • SPECIAL 0x1 Aldi's Christmas Secrets

    • December 18, 2023

    Aldi searches for a star item to dazzle Christmas shoppers - but is pigs-in-blankets ice cream a step too far? Meanwhile, there are giant chocolate bauble problems at HQ.

Season 2

  • S02E01 Dinnertime

    • April 2, 2024
    • Channel 4

    Some great meals bid for top prize, including a multicoloured burger, Stormzy's favourite dinner re-imagined as a ready meal, and meats for the masses.

  • S02E02 Bakery Week

    • April 9, 2024
    • Channel 4

    More hopefuls pitch their unique foods to Aldi. It's bakery week. Only one product will be chosen. Novelty bread maybe? Or edible raw cookie dough!? Very flaky Jamaican pastries?

  • S02E03 Party

    • April 16, 2024
    • Channel 4

    Food and drink producers pitch their party food products to Aldi executives, including a high-end charcuterie with a twist and boozy dessert sauces perfect for a dinner party

  • S02E04 Sweets

    • April 23, 2024
    • Channel 4

    Makers of a cocoa-free bar, a protein chocolate that promises to make the consumer more beautiful, super-strong CBD gummies and a toffee cauldron that gives a modern take on a traditional sweet pitch to Aldi executives in hopes of getting their products on the shelves in store

  • S02E05 TBA

    • April 30, 2024
    • Channel 4

  • S02E06 TBA

    • May 7, 2024
    • Channel 4