Britain's hottest entrepreneur Richard Reed, the smoothie behind Innocent drinks, is on the hunt for the next generation of start-up superstars. He has set aside up to a million pounds to invest in big ideas. From the 500 hopefuls who pitched everything from bubblegum-flavoured chicken to state-of-the-art drink dispensers, Richard selects the first three bright ideas he is willing to risk big money on. But when he puts these young guns through their paces, will any of them have done enough to win his backing?