The sexual revolution that Hugh Hefner helped set in motion is entering a new phase. Male Baby Boomers are all grown up. Now, they've got power. They’ve got money. And they want to spend it on pictures of beautiful, naked women. It’s a wildly lucrative market, and Penthouse publisher Bob Guccione wants a piece of the action. A big piece. Playboy rules in the United States, but London-based Guccione is set to bring Penthouse stateside. He’s ready to challenge Hefner on his own turf.