It’s the early 1970s, and mainstream culture is embracing X-rated material. What was once considered sordid and offensive is now hip and cutting edge. The era of Porno Chic is in full bloom. Hugh Hefner is riding high. His Playboy empire is vast. He has wealth, women, and the magazine is selling nearly seven million copies a month. He seems untouchable. But trouble is on the horizon: Guccione is determined to take Hefner down. Penthouse is gaining momentum. Plus, a vindictive Richard Nixon is on the warpath and feminists are irate. Seems like everybody wants a piece of Hefner.