London: The Price of Traffic

Based on the economic principle of demand management, London’s congestion charge challenges the 20th century notion that cities should be designed around cars, and asks drivers to pay for access to public roads and parking spaces. Thanks to visionary municipal leaders like former Deputy Mayor Nicky Gavron, this plan is the core of a sweeping push to transform London into a transit-efficient and pedestrian-friendly megacity in time for the 2012 Olympic games.