And what those cellarmen are doing is engaging in private resale price maintenance, at I 2 expense of the shopper and shopkeeper. ' Pile it high and sell it cheap' is the motto of the supermarkets. But some manufacturers won't sell to supermarkets who say it's because they sell too cheaply and don't play according to the manufacturer's rules. Because of the price-fixers, not only are some prices too high, but so are our rates, and maybe even our taxes. A secret battle is being fought in town halls to hit back at price-rigging by contractors, but with little success.