The First Easter Rabbit is an animated Easter television special that premiered April 9, 1976 on NBC and later aired on CBS. Created by Rankin/Bass, it tells the story of the Easter Bunny's origin. The special is loosely based on the children's book The Velveteen Rabbit by Margery Williams. Burl Ives narrated the special which also featured the song "Easter Parade;" it marked Ives's return to a Rankin/Bass special for the first time since "Rudolph the Red-Nosed Reindeer" twelve years prior.