Reggie is feeling increasingly frustrated and alienated as he realises that he has worked at Groomtech for 10 years. Reggie's boss, Chris Jackson, introduces him to the beautiful Jasmine Strauss, the new head of balms and lubricants. His wife, Nicola, is too busy for him, so Reggie becomes a little besotted with Jasmine and even has a peek in her office.
Nicola's dad turns up for breakfast and Reggie's mother turns up unannounced just when Reggie was hoping for a rare romantic evening at home with Nicola. Reggie also finds himself unable to get along with his work colleagues and takes a step too far with Jasmine, Groomtech's new head of balms and lubricants.
Reggie ponders his life and considers teaching as a possible new career. He enjoys giving a talk at Nicola's school so much that he invites the class to spend a day at Groomtech, although the trip doesn't quite turn out as planned.
Reggie becomes increasingly frustrated with his life. Nicola, seems to prefer spending time with anyone but him. When he goes to Helsinki on a business trip with the beautiful Jasmine, Reggie's marriage to Nicola faces its biggest test. And Reggie's overbearing boss, Chris, has his eye on him.
Chris wants Reggie's help with the Groomtech board members when he is after a job.
When Groomtech holds it's office party, Reggie finds his crisis coming to a head.
After cracking up in front of his colleagues at a sales conference, Reggie has disappeared to the beach. But what should he do next? Walk out to sea, or start a new life? Without Reggie, Groomtech is in big trouble.
Reggie continues his search for a fulfilling new career, but money worries are snapping at his heels. Meanwhile, the Perrins discover they have a new next-door neighbour.
Reggie becomes the boss at Groomtech and, armed with the freedom to do as he wishes, decides to have some fun by introducing a new kind of product to the company. Meanwhile, his neglected wife Nicola enjoys the attentions of her new neighbour
While Reggie is busy working on his new Grot product range, David reveals his true colours to Nicola at the swimming baths, and William becomes increasingly desperate in his attempts to get out of the wedding.
Grot becomes a huge success and Reggie finds himself with a difficult choice to make at Groomtech. When Reggie tries to make things up with Nicola he ends up making a shocking discovery.
With Nicola's affair with David out in the open, the Perrins clash as Nicola's father and Reggie's mother prepare to tie the knot. Back at Groomtech, Reggie needs to come up with a plan to scupper the chairman's plans to sell the company. Or should he just disappear again?
