Documentary which traces the rise and fall of a great British brand. In the days when Britain's car industry was the envy of the world, Rover epitomised everything to which the driver of taste aspired, but in 2005 it reached the end of the road. The film explores how Rover cars went from defining their eras to becoming victims of their times, telling the story behind the key models to the controversial joint ventures with Japanese and Indian manufacturers in later years.