Fed up with the limelight, studio mogul Gray Calderon exits the scene leaving Eddie Lain and a motley crew who couldn't shoot straight to save their lives quickly run the old studio into the ground and have to abandon ship.
The entire studio crew meets to discuss the current dire state of affairs as Eddie has a come-to-Jesus moment realizing how the studio is barely afloat in a sea of red ink.
Meeting to discuss the dire straits the studio's in only serves to have the crew start abandoning ship as Eddie cuts the meeting short to start drinking margaritas while Kathy sends a damning report to Gray.
Landing a gig south of the border shooting the hot Mexican sport "Mucha Lucha Libre" only gets Eddie pummeled by the out of control wrestlers. And, after shooting a scream queen starlet back in the states, she lets him have it between the sheets.
The boys get distracted by the gyrating bodies at a burlesque shoot and lose their focus once again. Eddie loses it when he sees the disastrous footage that loses yet another client but comes up with a plan to make their own movies instead.
Saying he just didn't have what it takes to survive in Hollywood's shark infested waters the big investors pass on all of Eddie's movie pitches. In a last ditch effort to save the studio, he hits the open road on a modern day odyssey to find Gray.
Eddie continues his search for Gray in Korea only to get mugged by a gang of street girls instead. Recovering in a Buddhist monastery he reconnects with an old comrade of Gray's hiding out there who gives him a lead to Gray's true whereabouts. Finally tracking him down in a Laotian tea house, they engage in a finger pointing verbal showdown only to have Gray's initial rebuff turn into a greenlit project after Eddie has a sudden epiphany about shooting a show based on the crazy antics of his wayward studio crew back home. Intrigued, Gray asks, "So, what is it? A reality show, a documentary, a sitcom, a movie, what?" Eddie's enigmatic reply is, "Yes!" And so, the show, "Shooters", is born.
Leaving the studio in the hands of misfits, idiots and a scheming shrew with a plan to turn the studio into a massage parlor work against Eddie and his new plan to save the studio as half the crew jumps ship while the other half conspires to take over.