Woo Jin is the official heir to Masung Group and is known as a manly, easygoing, and agreeable rich guy. However, he is actually an emotionally scarred person that gets panic attacks time to time. So it is no surprise that he hates speaking in front of people, and he often finds excuses to avoid these situations even when he has to step up as the heir to the company. There are too many people that hope for him to fail, so he hides his faults behind his mask as a macho fashionista.