For rap artists, sporting lavish pieces of jewelry that cost as much as some people’s houses has long been the ultimate flex. Back in the ’80s, the likes of Slick Rick and Rakim rocked large dookie rope chains that could’ve made Liberace smile; these days, young stars like Quavo set trends by wearing two insanely expensive watches on one arm. To hip-hop’s detractors, rappers’ elaborate bling is shallow ostentatiousness, but there’s something deeper happening beneath the gold-plated surface. Growing up amid oppression and financial struggle, rappers want to show how they’re now able to wear jewelry that costs more money than their families ever could have imagined seeing. This documentary probes the aspirational and often misunderstood relationship between rappers and what’s inside their jewelry cases. Through firsthand insight from artists old and new, as well as their most revered bling-bling designers.
Through the prism of jewelry, this documentary demonstrates hip hop's ability to reimagine and transcend established notions of wealth, status, and superiority.
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