Infinite Scroll

An animated short about the prefabrication of social media. The animation begins from the perspective of one man who returns home at night, and opens up his laptop to head straight onto social media. He begins scrolling through typical content; food posts, selfies, puppy videos… This is where the perspective shifts. Being thrown through the screen you gain a view to the inner workings of social media. Miniature studios that create and mould each post to perfection before it comes onto the screen. From puppies to selfies and travel to memes, these studios are in-turn controlled by a robot; in a never ending loop of scrolling.