Dressing our little darlings in designer gear has never been more popular. In this episode we meet the Bassi family who run a business riding the wave of this fashion fever, selling £500 babygros and £1,000 kids jackets to parents willing to spend a fortune keeping up with the Kardashians.
In this episode World Champion boxer Amir Khan and his wife create a fan frenzy when they call in to shop for their brand new baby girl—and leave laden with mini me designs.
In IIford, Nick Bassi launches the search for the face of Childsplay. Instead of using professional models, he tries out some of his customers’ kids—including three-year-old, Sonny and Roman who’s about to celebrate his 6th birthday.
It’s sale time in Ilford. With half price designer brands on offer, Bubblee, Nick and the staff have their hands full. As the early birds queue for a bargain—nothing goes to plan and the stores are late in opening.
Reality series following the fortunes of a children's designer clothes store. Jesse decides to launch an online sale which sends the business - and the staff - into meltdown.
Final part of the reality series following the fortunes of the Bassi family and their designer store for children. The shop gears up for the launch of the autumn-winter collection.