Professional wrestling promoter Frank Bass (Ed Asner) has to deal with the pressures of running a professional wrestling promotion, facing the pressures of constantly finding new wrestlers to pull in the crowds, keeping the wrestlers he has under contract under control and especially dealing with the fact that the top man, the champion of "the League" Mike Bullard (Verne Gagne) is getting old and there is pressure to replace him with a younger wrestler. One such possible replacement is the latest challenger Billy Taylor (Billy Robinson). At one point, Bass meets with a number of other wrestling promoters (played by real life wrestling promoters from the National Wrestling Alliance, including Vincent J. McMahon) to possibly create a "Super Bowl of Wrestling". Facing pressure, Frank Bass decides to back Bullard as he faces the challenger Billy Taylor in the climax of the movie.
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