The United Kingdom held a national preselection to choose the song that would go to the Eurovision Song Contest 1968. It was held on 5 March 1968 and presented by Cilla Black as a special edition of her debut BBC1 TV series 'Cilla'. Black had been the BBC's first choice to sing the 1968 UK entry, but she had turned it down as she did not believe any nation was likely to win back-to-back contests. As in 1967 when the UK won with Sandie Shaw, a current pop singer, Cliff Richard, was chosen to sing the song.