Standing as a multi franchise icon of so many children of the 90’s, Discovery Zone quickly grew from its humble beginning in 1989. Soon, the entertainment centres with a fitness twist expanded across North America with will over 300 locations. They took on McDonalds and the giant, Chuck E Cheese with success. However it was short lived as their fall from grace was almost just as quick as their rise. Join me as I found out why this was and how Discovery Zone ultimately went Bankrupt.