Flat Pack Pop: Sweden’s Music Miracle charts the remarkable rise of Sweden as a global music superpower. Journalist James Ballardie explores the uniquely Swedish songwriting formula created by record producer Denniz Pop, discovering how the biggest chart hits of the last 30 years have been inspired by the myths and legends of this Land of the Midnight Sun. In the 1990s, an elite band of unlikely entrepreneur songwriters and producers became responsible for the most dramatic revolution in music since Elvis first shook his hips. What started out as an experiment on the Stockholm underground club scene soon blossomed into an entire genre of its own. These unlikely heroes of bubblegum pop surfed the wave of the dot.com boom, launching the careers of Britney Spears, the Backstreet Boys, Westlife and many, many more. Hundreds of millions of record sales later, today they have a combined net worth of many billions. Featuring interviews with key Swedish songwriters, plus producers and artists including Katy Perry, Justin Timberlake, Ace of Base and Robyn, James’s search for the real lever-pullers behind today’s top tunes takes him from the icy streets of Stockholm to the barren plains of Kronoberg. But why should Sweden – of all places – have become such a hotbed for hot tracks? Some say it’s the terrible weather and long months of darkness that created the perfect environment for Swedes to refine their craft. Others praise the stellar state-funded musical education programmes promoted by the socialist governments of the 60s and 70s. A Swedish love for simplistic melodies – harking back to the medieval cattle-herding calls that form the basis of Swedish folk music – is also a key weapon in the Swedish musical juggernaut’s arsenal. Perhaps most impressive of all about Sweden’s musical miracle is the sheer duration of its success - with a streak of hits that has lasted longer than any of the classic songwriting factories that have define