Where did the bad luck brian meme come from? What is the story and history of the classic meme? We have a look at the origin of the classic memes that the internet loves. The bad luck brian memes have been a staple of meme culture since early 2012 when a strange yearbook photo of a blonde teenager began to circulate online. The internet came to know him as "Bad Luck Brian" due to the unfortunate events that would play out with each of the memes.