You may not have heard of Albert Lasker, Eugene Kolkey, Carol H. Williams, or Tom Burrell, but you most certainly know their creations. They’re Chicago’s own “Mad Men” – the local executives who created iconic figures such as the Marlboro Man, Tony the Tiger, Charlie the Tuna, and the Pillsbury Dough Boy. In Chicago, advertising agencies created their own Midwestern style of advertising from which would emerge a spate of iconic characters, taglines, and jingles, and each of those has its own story.