Doug is impressed by Mr. Bluff's gifts to Beebe. Phil feels pressured to make more money for a better birthday present for his son, so he decides to start his own photography store. At first, Doug is excited by the thought of more money, but when he sees the effects on his father and their family, he realizes that money can't buy happiness. After performing a magic trick, Doug becomes adored by a third grader named Todd Bentley, who starts to follow Doug everywhere. Soon Doug is embarrassed by all the attention Todd is giving him, and tells Todd to leave him alone, which upsets Todd and leaves Doug feeling guilty.