Chop, the owner of Towbin Dodge in Las Vegas, introduces us to the surprisingly entertaining world of car sales. Chop explains to the viewers his local show called "The Chopper Show", where 80% of his sales come from. In this first episode, he tries to push two of his employees, Ali and Berry, to do their best as he tries to get his dealership to sell over 40 cars in one day.
The complacent temper of the Salesman of the Month, Gabe forces Chop to set him on a sales competition against top sales man James. The loser will be humiliated and has to wash the winner's car by hand.