The guys visit Cedric's hometown of St. Louis and some of Cedric's old stomping grounds, then the famous Kenrick's Butchers, where they learn all about St. Louis signature-style pork steak and tips. A visit from Ced's granddaughter, "grand cookie," and daughter brings good food and fun times. Back home, the marketing team teaches Ced and Anthony about the power of social media for their brands, and Pilot R&D delivers the next phase of their rubs. Mr. Bar-B-Q shows them what's possible with accessories, and a copywriter helps create rub names.