Two words are synonymous with Selfridges: luxury and London. However, Selfridges was the brain child of an American-Mr. Harry Gordon Selfridge-whose life is depicted in the current MASTERPIECE miniseries Mr. Selfridge. The real, flamboyant Mr. Selfridge brought about a complete revolution in the way that Londoners shopped, introducing a new American retail model which made shopping less of a practical pursuit and more of a luxurious adventure.