In the fourth episode, the beauty contest travels to the Midlands, starting off at 67-year old beauty industry veteran Mary's Coventry salon. Mary's first rival is multi-million pound beauty empire owner Deborah, who counts celebrities and royalty amongst her clients. The third contestant is beauty entrepreneur Farzila - Fizz for short. What will Deborah make of Mary's offer of a Brazilian bum lift treatment, and will Mary and Deborah be impressed with Fizz's scientific approach to beauty care?