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Adam Sadowsky: How to engineer a viral music video

The band OK Go dreamed up the idea of a massive Rube Goldberg machine for their next music video -- and Adam Sadowsky's team was charged with building it. He tells the story of the effort and engineering behind their labyrinthine creation that quickly became the YouTube sensation "This Too Shall Pass." (Filmed at TEDxUSC.)

English
  • Originally Aired June 10, 2010
  • Runtime 15 minutes
  • Content Rating United States of America TV-PG
  • Network YouTube
  • Created November 26, 2013 by
    Administrator admin
  • Modified November 26, 2013 by
    Administrator admin