The latest reboot of Charlie’s Angels disappointed at the box office and led director/co-star Elizabeth Banks to stir debate over sharp distinctions between her action film made by and for women and features like Captain Marvel or Wonder Woman that starred women but were connected to supposedly male-targeted franchises. But what’s less debatable (but more interesting) is that, success or not, the film represented the latest volley in a new, emerging blockbuster aesthetic that’s selling a “female gaze” for female beauty to a mainstream female audience.