For longer than I've been covering games, publishers have dreamed of an all-digital future where they have complete control of the market. The cloud, and hardware like Google Stadia, bring their dream closer than ever to reality. There are multiple issues to discuss here. Streaming gameplay is interesting, but let's face it - the potential for subscription fees is what really excites publishers. Through Stadia, companies can become more platform than publisher, and their "live services" can evolve into evermore lucrative models. Then there's game ownership, and archival, and how Stadia threatens both. Frankly, none of it looks too hopeful to me.