The American Football League presented an unconventional style of the game perfectly suited to the 1960s. When the AFL and NFL warred, then settled on a merger, the Super Bowl was formed. It seemed only a matter of time before the AFL would win the big one against the NFL. Super Bowl III was that time. The upstart New York Jets, riding a Beatles image, struck one mighty blow against a Baltimore Colts franchise that had known only bereavement all decade long. Interviews with over a dozen sports figures on the Jets, Colts, rival teams, and the media recall what was later termed the greatest football game of the 20th centuryand the greatest day in the history of the New York Jets.