In Yaizu, Shizuoka Prefecture, there is a fish shop that seems ordinary, but actually draws attention from around the world. Here, 48-year-old owner Maeda Naoki prepares fish for a flood of Michelin-star chefs. He uses his own technique to dehydrate fish to the perfect level of moisture, and can judge the condition of fish organs through his experience and sense of smell. He sleeps 3 hours a day, even then only dozing while sitting upright in order to take calls from fishermen whenever they come. This is the story of a man who refused to give up, even when no one would acknowledge him.