Trailer industry mogul Mark Woollen says that these days, “trailers have become their own form of entertainment” that can be enjoyed “the same way they listen to a song." In fact, there are now premieres, critics, and even a version of the Academy Awards, called The Golden Trailer Awards, focused solely on trailers. VICE News attended the ceremony to find out what it takes to craft two minutes that will make you laugh, cry — and maybe even cough up $15 for a movie ticket.