Advertising doesn't care how you feel about content, and we are afraid that, if the current system stands, content that people love and connect to (which is necessarily difficult to make, and doesn't appeal as broadly) will become rare while content that is distracting (which is universally appealing) will be the norm. Subbable is our attempt to slow that trend...even to stop it. But it's not a problem that can be solved by technology...it must be solved by people.