Financial advisor Emmanuel Asuquo is on a mission to help people survive the current cost of living crisis - the worst in a generation. According to the Office for National Statics, around nine in ten adults have reported increased living costs. Single mum Emma, 35, from Bedfordshire, has felt the pinch of the soaring costs of goods and utilities and has had to give up her car as well as her cherished ‘date days' with her 11-year-old daughter, Jessica, to make ends meet.