This year in 2021, Sainsbury’s are determined to get us back in the party spirit by innovating their Christmas fare, offering unexpected and irresistible new delicacies. We go behind the scenes and follow their food development team as they get set to manufacture and launch 300 new products, including pigs in snowy blankets sushi, which combine sausage, cranberry sauce and crispy onion flavours with nori seaweed and traditional sushi rice, and the no gammon with maple glaze – made from wheat and pea protein and designed to look like real meat, complete with coconut oil fat marbling. The spirits aisle is also getting a festive facelift with the launch of the Dijon-made cranberry blush gin liqueur, and there are dessert crowd-pleasers in the form of a chocolate and caramel millionaire’s torte and caramelised biscuit cookie cup pies.