Sagae is a small city in Yamagata Prefecture with a population of about 40,000. Located here is a company that manufactures world-class textile products. The company is Sato Seni, which produces woolens from a one and only thread that cannot be found anywhere else in the world. In 2009, at US President Barack Obama’s inauguration ceremony, the First Lady Michelle Obama wore a cardigan. The cardigan was made from the fine mohair fiber developed by Sato Seni. With the surge of low-priced products from abroad, Japan’s textile industry is facing difficult economic times. But Sato, president of Sato Seni, is determined to survive by continuing production of unique products made with the exclusive thread. The program documents Sato Seni and the company’s efforts to pursue world-class quality.